Marketing Executive

The gist

Turn a global social hostel brand into Cambodia’s favourite local community platform. We are 24+ hostels in 7 countries, 150,000+ guests a year aged 18–30, 85,000+ loyalty members, and every location is rated 9.5+. Most of them are travellers. This job is about everyone else.

You are reaching two crowds. Local audiences: connected, design-savvy, day party people who like great vibes and epic after parties. And local expats and nomads in Phnom Penh, Siem Reap and Kampot, bored of corporate hangouts and hungry for travel.

You are measured on domestic bed nights and revenue year on year, repeat stays and spend per domestic guest, and the size of the community and who turns up to the events.

The job, in eight parts

1. 01

   Social and content

   Run Khmer-first channels — TikTok, Instagram, Telegram and whatever comes next. Content is the whole funnel, from first scroll to direct booking.

2. 02

   Domestic strategy

   Know the market better than anyone in the building. Turn what you see into a clear plan and a monthly calendar.

3. 03

   Community and events

   Build a community that mixes Khmer youth, expats and travellers under one roof. You design, ideate and run a monthly event made for the local crowd.

4. 04

   Launches

   Make every new property, product and experience land with the domestic audience, not just the backpacker one.

5. 05

   Local partnerships

   Schools, universities, creators, collectives, venues and local businesses that put us in front of the right crowd.

6. 06

   Offers and campaigns

   Plan, run and report domestic promotions that bring new guests in and bring them back.

7. 07

   Audience data

   Grow and own the domestic contact base, and feed it to paid media and loyalty.

8. 08

   Voice of the market

   Pressure-test ideas for the wider team, and flag early when something will not work locally.

What we need from you